Living Consumer

Live Consuming

  • Performance Mktg
  • Data & Analytics
  • Artificial Intelligence
  • Machine Learning

Our Difference

Living Consumer Combines Marketing, Intelligence and Technology to Improve Digital Marketing Performance.

Working as your extended team, Living Consumer intelligently manages all of your digital marketing requirements, including brand promotion, social media management, search engine optimization, online reputation management, interactive advertising, lead generation, performance marketing and more.

Our AI-based marketing platform, XENA, is capable of mining millions of data points across thousands of user personas, sifting the opportunities that optimize ROI for our clients worldwide.

Want better results, fast? Count on our team of 35+ dedicated, experienced, digital marketers to make it happen for you.

Living Consumer. We’re all about maximizing performance.

  • Centralized Visibility and Control

    • Track ad campaigns and monitor them on a central timeline.

    • Measure their effectiveness reach, engagement, loyalty and conversion.

  • Detect Patterns

    • Understand what drives reach, engagement, conversion and loyalty.

    • Identify the ad channels that work best and make better spending decisions.

  • Understand Responses

    • Track responses and build a high-performance model that yields the highest ROI.

    • Understand how creativity and messaging effect reactions and make the necessary modifications.

  • Measure Creative Executions

    • Measure various creative executions to understand what attributes drive success.

    • Predict ROI based on creative results across demographics, locations, celebrities and messaging.

Business backbone

  • Driven by Data, Directed by Artificial Intelligence

    The deep-learning algorithms of our AI-led platform, XENA, enables us to reduce iterative processes and test consumer targeting preferences in real-time, while intelligent, machine-learning capabilities continue to optimize and refine results.

  • Maximum Returns on Digital Spends.

    We process market insights gleaned from demographics, digital transactions, user profiles, genre preferences and real-time feedback, through regression models designed to produce high-performance marketing results.

  • Technology is the Heart and Brain.

    Audience composition, individual behaviors and events inform and instruct XENA’s predictive analytics engine, which algorithmically allocates and assigns campaign spends across ad networks, exchanges and publishers for optimum ROI.


  • Building Awareness for Your Brand.

    Generate awareness and create brand-building buzz, without the over-exposure, using our intelligent platform to identify and engage the best-performing channels to communicate with your ideal audience.

  • Driving Revenues through High-Performance Campaigns.

    Meet result-oriented KPIs, such as app installs, signups and paid transactions, by closely managing marketing spend against the key parameters to deliver optimum returns.

  • Partnering on Your Product-to-Market Journey.

    Improve acquisition and retention using best practices and technologies that enhance customer experience, grow customer engagement and minimize losses.

Business lines

  • Gaming

    We work with the industry giants of online gaming, delivering the enhanced results based on real-cash transactions (ROI) for each respective game.

  • Banking & Finance

    Our experience in targeting online banking customers and high-net-worth users helps our BFSI clients consistently improve online engagement and experience.

  • Realty

    High-ticket purchases require enhanced targeting and, through XENA our expertise in other verticals, we have helped our real estate partners realize increased value.

  • e-Commerce

    The big guns of the Indian digital space work extensively with us, as we not only deliver new and repeat users, but also increase value-generating transactions.

  • Automobiles

    Not limited just branding as, our data-driven approach has successfully identified prospects and driven high conversion into sales in the online automobile market.


Clients testimony

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    Sachin Uppal

    CMO - Games24x7

    “Our relationship with Living Consumer now extends over 18 months, and during this time, we have only seen our partnership grow significantly. Starting as one of the many digital partners, Living Consumer now occupies the position as the leading Digital Marketing company for our business for performance based new user acquisition. I am quite impressed by their determination and constant efforts to deliver high performance in terms of ROI, aided by their state-of-the-art CDP platform. Living Consumer has always delivered and over-achieved the expectation.”

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    Vipin Guliani

    Head, Digital Marketing – Piramal Group

    “Amit’s team is great in managing campaigns specially when it comes to data and insights. They have played a valuable role debuting Piramal Housing Finance segment of Piramal. I am very well pleased with their response time and diligence they show on our project. A great boutique digital marketing firm driven by technology.”

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    Mandeep Singh

    CMO - Aegon Life Insurance

    “Ours is an extremely competitive space, with big money flowing into all forms of marketing. Aegon Life focuses largely on digital marketing and this is where the folks at Living Consumer helped us tremendously. They built a strong strategy to create awareness using large display networks & native publishers, which then drove quality traffic to our digital platforms, and generating workable leads. This would not have been possible without XENA”

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    Shariq Khan

    Marketing Head - Adda52

    “For a space like ours, marketing Online Poker, is rather challenging. And the team at Living Consumer has risen to this challenge and not only have they been able to deliver best results, they have been able to navigate through the various compliance and other issues around this with panache. We are completely in awe of them.”

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    Gurinder Singh

    Digital Manager – Ultimate Teen Patti

    “The reason why we reached out to Living Consumer is due to their pedigree in running Digital Campaigns for the RMG space. And we have not been disappointed. The level of understanding these guys bring to the table and their commitment in ensuring optimal performance is simply like an extension of our own team. Kudos to Amit, Jaideep and team.”

Leadership team

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    Amit Vora

    Amit Vora has over 15 years of experience in Digital and is armed with MS in Computer Science from Michigan State University and MBA from Chicago, E-MBA from IIM Bangalore.

    He started his career in Motorola in 1999 in US where he served the company for 10 years overseeing Products Development. The first 3G device & first windows mobile was launched under his leadership.

    Post Motorola, he joined Reliance Communication as Vice President heading Digital Portfolio. His last stint before starting the company was in Hungama where he served the organisation as CTO and Business Head for Digital Segment.

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    Mukund Raghavan

    Mukund Raghavan is an IIM Calcutta graduate with B.E in Comp Science. His professional journey started at Infosys where he worked as business analyst looking after the data science of the key businesses.

    He moved to Reliance Communication where he worked to create the Shared Service Program strategy to move all common operations of the Reliance ADAG Group under one organization called Reliance Tech Services.

    His last role was as Marketing Head for a products group within TCS where he built a data-based approach to help the organization to make key business decisions. He developed several mathematical models for business predictability and drove most of the marketing decision.

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    Jaideep Hotha

    Jaideep Hotha was the founding member of Reliance Games back in 2001. Under his leadership Reliance Games launched over 25 AAA games resulting in 525 million downloads and 100 million paid downloads.

    He played major role in acquisition of global companies like Jump Games & Kreeda and led the company from 7 member team to 250 team in 3 countries with multi million dollar valuation.

    Post his ten-year stint in Reliance he moved to Hungama where he conceptualized Active Games section of TataSky. Jaideep brings operational expertise as he understands the market agility stipulation and has delivered most of the products on time. He is comp science graduate.

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    Seema Vora

    Seema manages the B2C portion of the company – iCrushiFlush - from the customer engagement and retention point of view. Seema comes as an astute business development person with years of experience in consumer and retail industry.

    Seema has worked in high tier retail giants like Nordstrom’s where she headed the buying department in the corporate. She has managed merchandise buying for over 300 stores in US.

    Prior to Nortstrom, she headed sales for Women Shoe department for Lord & Taylor across the country. Seema has degree in Fashion from DePaul.

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