Live Consuming

  • Performance Mktg
  • Data & Analytics
  • Artificial Intelligence
  • Machine Learning

AI led Marketing

We are not a traditional Marketing Agency, and neither are we a technology enabler of advertisement. We work as your extended team to optimize your marketing efforts. Our framework is a confluence of Marketing, Intelligence & Technology.

At the core of our business is XENA – our AI-driven platform. Fed with more than a million data points, with thousands of user-personas across geographies, it is evolving constantly to reduce GTM effort and deliver higher ROIs.

  • Centralized Visibility and Control

    • Track all your ad campaigns and see them on a central timeline.

    • Measure the effectiveness of the campaigns - reach, engagement, loyalty and conversion

  • Detect Patterns

    • Understand what drives reach, engagement, conversion and loyalty.

    • Know which ad channel works for your campaigns in real-time and correlations between different ad campaigns for spend decisions.

  • Understand Responses

    • Track the various responses and build a model which brings the highest ROI.

    • Understand the creativity and messaging effectiveness for reactions.

  • Measure Creatives

    • Measure your creatives to understand the attributes of ads that drive success.

    • Predict ROI based on creatives attributed towards demography, localization, celebrity & messaging.

Business backbone

  • Authored by Data, Directed by Artificial Intelligence

    The deep-learning algorithms of our platform - XENA - enables to test consumer preferences real-time and reduce iterative processes to target, while concurrently machine-learning drives towards optimization of results

  • Maximum returns for your Digital Spends

    Your revenue/margins are of utmost importance. We use market insights on demography, digital transactions, user profiles, genre preferences along with real-time feedback & regression models to deliver an exponential performance for your marketing effort

  • Technology is the Heart & Brain

    Information & Learning are the fuel that drives XENA. Audience, behavioural, events (festival/holiday) are dynamic and XENA predicts the scale & growth of campaigns using this information. It algorithmically allocates & assigns spends across Ad networks, Ad exchanges & publishers directly integrated with XENA

Offerings

  • Branding/Awareness for your products or brands

    We help you “Create a Buzz” or “Generate Awareness”, without over-exposure, as our intelligent platform utilizes the best channels to help you communicate with your ideal audience

  • Performance Campaigns to drive revenues

    Our core is to deliver result-oriented KPIs such as App Installs, Signups, and Paid transactions. We work in tandem with your result-oriented parameters and deliver best returns for your marketing spends

  • Partner you in your Product-to-Market journey

    Acquisition without Retention leads to poor customer experience and losses. We help benchmark & guide against best product & technologies to retain & grow customer engagement

Business lines

  • RMG

    We work with the industry giants of Online Gaming, delivering the best results based on Real-Cash transactions (ROI) on the respective game

  • BFSI

    Our experience in targeting high-net users & digitally transacting users helps our clients in the BFSI space, where we have consistently delivered improving sign-ups

  • Realty

    High-ticket purchases need enhanced targeting and through Xena & our expertise in other verticals has helped our Real Estate partners acquire value

  • e-Commerce

    The big guns of the Indian digital space work extensively with us, as we not only deliver new and repeat users, but also drive value transactions

  • Automobiles

    Not limited just branding as, our data-driven approach has successfully identified prospects and driven highest conversion into sales

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Clients testimony

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    Sachin Uppal

    CMO - Games24x7

    “Our relationship with Living Consumer now extends over 18 months, and during this time, we have only seen our partnership grow significantly. Starting as one of the many digital partners, Living Consumer now occupies the position as the leading Digital Marketing company for our business for performance based new user acquisition. I am quite impressed by their determination and constant efforts to deliver high performance in terms of ROI, aided by their state-of-the-art CDP platform. Living Consumer has always delivered and over-achieved the expectation.”

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    Vipin Guliani

    Head, Digital Marketing – Piramal Group

    “Amit’s team is great in managing campaigns specially when it comes to data and insights. They have played a valuable role debuting Piramal Housing Finance segment of Piramal. I am very well pleased with their response time and diligence they show on our project. A great boutique digital marketing firm driven by technology.”

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    Mandeep Singh

    CMO - Aegon Life Insurance

    “Ours is an extremely competitive space, with big money flowing into all forms of marketing. Aegon Life focuses largely on digital marketing and this is where the folks at Living Consumer helped us tremendously. They built a strong strategy to create awareness using large display networks & native publishers, which then drove quality traffic to our digital platforms, and generating workable leads. This would not have been possible without XENA”

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    Shariq Khan

    Marketing Head - Adda52

    “For a space like ours, marketing Online Poker, is rather challenging. And the team at Living Consumer has risen to this challenge and not only have they been able to deliver best results, they have been able to navigate through the various compliance and other issues around this with panache. We are completely in awe of them.”

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    Gurinder Singh

    Digital Manager – Ultimate Teen Patti

    “The reason why we reached out to Living Consumer is due to their pedigree in running Digital Campaigns for the RMG space. And we have not been disappointed. The level of understanding these guys bring to the table and their commitment in ensuring optimal performance is simply like an extension of our own team. Kudos to Amit, Jaideep and team.”

Leadership team

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    Amit Vora

    Amit Vora has over 15 years of experience in Digital and is armed with MS in Computer Science from Michigan State University and MBA from Chicago, E-MBA from IIM Bangalore.

    He started his career in Motorola in 1999 in US where he served the company for 10 years overseeing Products Development. The first 3G device & first windows mobile was launched under his leadership.

    Post Motorola, he joined Reliance Communication as Vice President heading Digital Portfolio. His last stint before starting the company was in Hungama where he served the organisation as CTO and Business Head for Digital Segment.

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    Mukund Raghavan

    Mukund Raghavan is an IIM Calcutta graduate with B.E in Comp Science. His professional journey started at Infosys where he worked as business analyst looking after the data science of the key businesses.

    He moved to Reliance Communication where he worked to create the Shared Service Program strategy to move all common operations of the Reliance ADAG Group under one organization called Reliance Tech Services.

    His last role was as Marketing Head for a products group within TCS where he built a data-based approach to help the organization to make key business decisions. He developed several mathematical models for business predictability and drove most of the marketing decision.

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    Jaideep Hotha

    Jaideep Hotha was the founding member of Reliance Games back in 2001. Under his leadership Reliance Games launched over 25 AAA games resulting in 525 million downloads and 100 million paid downloads.

    He played major role in acquisition of global companies like Jump Games & Kreeda and led the company from 7 member team to 250 team in 3 countries with multi million dollar valuation.

    Post his ten-year stint in Reliance he moved to Hungama where he conceptualized Active Games section of TataSky. Jaideep brings operational expertise as he understands the market agility stipulation and has delivered most of the products on time. He is comp science graduate.

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    Seema Vora

    Seema manages the B2C portion of the company – iCrushiFlush - from the customer engagement and retention point of view. Seema comes as an astute business development person with years of experience in consumer and retail industry.

    Seema has worked in high tier retail giants like Nordstrom’s where she headed the buying department in the corporate. She has managed merchandise buying for over 300 stores in US.

    Prior to Nortstrom, she headed sales for Women Shoe department for Lord & Taylor across the country. Seema has degree in Fashion from DePaul.

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    Karthik Prabhakar

    Launched in 2006, IDG Ventures India is India’s leading tech VC firm (part of IDG Ventures Global Network, with more than $3 billion under management). Notable portfolio companies include Fintellix (acq by Verisk), FirstCry, Flipkart, Forus, Lenskart, Manthan, Myntra (acq by Flipkart), NestAway, Newgen (NSE: NEWGEN), Rentomojo, Unbxd, Uniphore and Yatra (NASDAQ: YTRA) among others (www.idgvcindia.com).

    Karthik Prabhakar, who led the engagement, is Director and Head of Fundraising, at IDG Ventures India Advisors. He has been part of the Indian tech ecosystem since 2005 with experience spanning engineering, rapid prototyping, marketing, fundraising, investment advisory and portfolio management. In 2016, Karthik was recognized as one among the global top 100 Rising Stars in the venture industry by Global Corporate Venturing, held in California, US.

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    Gaurav Arora

    Gaurav Arora is an advisor to the company, and he is Head of Startup & VC Ecosystem, APAC – Amazon Internet Systems. He is based out of Bengaluru and combines years of experience in technology, financial knowledge and business acumen. He is bascked by years of experience in global giants like Amazon, Nokia, Intel, AMD and Texas Instruments. He is an MBA from Universtiy of Cambridge, while his undergrad experience includes a B.Tech from IIT Delhi.

Contact us

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Key statistics

  • Leads generated

  • Campaigns running

  • Branding Reach

  • Personas Generated

Maharashtra

1,72,30,027users online

  • Male users

    1,31,37,264

  • Female users

    40,92,763

Key Statistics
Key Statistics